How a marketing agency can help your company

There are many ways to run a business and make it successful.  Every business has its failures but those that become successful learn from their mistakes and take the risk to make mistakes.  For a business to become successful, it is essential that they have a good marketing strategy.  There are many different types of techniques to marketing one self.

Employing the services of a marketing agency is one way that businesses have at their disposal to compete in the market. A marketing agency can provide many marketing methods with extra ordinary results.

Now every business has their own websites where they promote their products and services. There is huge competition online for customers and search results.  Due to this huge online market competition, businesses have to apply different strategies to attract clients and customers. Some use social media marketing services.  Others hire search engine optimization companies.  With so many different marketing concepts for online marketing, it is very difficult for businesses to figure out and understand all these avenues of marketing.

It is not enough that a company has its own website displaying the products and services that they offer, if no one can find it. That is why it is a good idea to consult with a marketing agency that can pull it all together and design a marketing strategy that will promote your business in traditional avenues as well as online.  A good marketing agency will be able to provide you will all the services that you need rather than you have to hire different experts for your social marketing, for your search presents, for your adwords campaigns and etc.

Getting someone to formulate a comprehensive plan and execute on your behalf will save you money in the long run but more importantly give your company the results that it needs to become successful.

Throwback Marketing

Social Media.  Online Reviews.  Pay-Per-Click ads.  Search Engine Optimization.  These are huge online marketing efforts that have marketers at every level frothing at the mouth.  It seems we’re all chasing down more and more online activities in an effort to advance our reach, maintain technological sophistication, and stay abreast of evolving interactive media.  It begs the question:  Is there any value left in traditional marketing campaigns?

Mike Sprouse of Sprouse Marketing Group was recently quoted in last month’s American Marketing Association newsletter stating how he watches these trends and deliberately chooses tactics that run against the grain.  When all the rest of us are flocking to the net, Sprouse will pull a 180 and run a direct mail campaign.  The idea being that while everybody else is throwing dollars to online initiatives, mailboxes are empty…..except for Sprouse’s mail piece.  Guess who gets more attention now?

The fact is traditional marketing is still worth your company’s marketing dollars, especially if reaching consumers (as opposed to B2B) is essential for your business’s growth.  In truth, direct mail campaigns historically yield low conversion rates.  However, when you juxtapose the flood of marketers who’ve shunned old school tactics like direct mail in favor of internet marketing, then brave risktakers can strategically cannibalize on the opportunity to steal all the attention with mail pieces.

How Facebook can help your business

Facebook has become a part of many people’s lives. It is one of the most popular sites on the Internet. Facebook is not only for fun but can also be very beneficial for businesses as well. Many people build a Facebook account to get exposure for the business.  There are several benefits to having a Facebook page. Here are a few ways on how to get exposure for your business.

It provides a new marketing venue for your business. It allows you to reach many people using an alternative avenue of access that is not common for businesses.  It allows you to communicate directly with potential customers.  It also provides instant feedbacks for your products and services.

Facebook helps generate traffic- It is the easiest way to generate traffic for your official sites, if it is done properly.  By linking to your business site off of your Facebook page, you can drive more potential customers to your business website.  This means higher earning potential for you.

Interact with costumers- By communicating with the people that travel to your Facebook page, you can build relationships and get word of mouth about our business.  It can also potentially result in recommendations for your products and services. Therefore it is very important that you need to maintain your image and reputation when you use Facebook.

How social media can help you?

Social media can help a small company or sole proprietorship appear larger than life and attract free advertising with minimum cost.  Social media will allow you to engage with prospective customers directly and allow you to acquire lots of feedback from your clients. You could utilize Facebook to launch video clips about your products and service on the web at very little cost.

Which are the best Social Media platforms Today?

There are many social media programs but Twitter and Facebook are the ones that you want to devote your attention on.  Many businesses set up a corporate presence on Facebook to promote their service or product.  You should do the same thing.  You can create a virtual storefront on Facebook and increase your presences on the Internet.  The more visibility you have on the Internet, the more chances you have at attracting new customers and clients.

You should also set up a Twitter account and tweet about promotional products and reviews and comments about your products and service.  Get people you know to retweet your tweets for added bonus.  Overtime, you will find that these social media systems can help you establish good Internet presence at a very low price.

So it is very important that you learn how to use these two systems.  There will also be a point in time when you will need to take your marketing strategies to the next level.  Through the use of a marketing agency and/or a SEO expert, they will help increase your company’s presents and products tremendously.

Social Media

Using social media and exploring alternative forms of marketing is never been so important in today society.  Based on recent study, people are less likely to watch television, read the newspaper, and listen to the radio then in the past.  Today’s generation get their news and entertainment from non-tradition medium.

The watch their television shows on the Internet.  They communicate through social media platforms like Facebook and text messaging.  Emailing is now starting to become an old means of communicating.  As a business owner you need to stay on top of the market and use all the advertising channels available to reach your target audience.

You need to create videos about your products and services and have them on popular video platforms like Youtube.  You need to offer discounts and coupons for your products and services on Groupon.  You need establish and monitor your business online reputation.

You need to create apps for mobile phones and place your ads to each the ever growing mobile smartphone market.  It is no longer good enough to advertise in the local newspaper or on the tv.  Those marketing avenues are decreasing.

To stay current you need to enlist the services of a good marketing agency that can provide you with all the necessary services.

Services provided by a marketing agency

There are many services that you can enjoy from a marketing company. If you do not know, marketing plays a very important role in the profitability of any business organization, especially when there is stiff competition in the market. With competition, it is always very difficult for a company to do everything itself, and this is why it is necessary to look for a marketing company to handle all the marketing aspects, enabling the business owner to focus on some other important things, like improving the quality of the products and services.

These are some of the services that you will enjoy from a marketing company:

1.    Evaluation of the competition – In most cases, a marketing company counts on experts with experience in different industries. Therefore, there are people who are ready to help you in evaluating your competition so as to know how you can easily operate in the same industry, helping you to know how to create the kinds of products and services for the same market so as to remain profitable. It is necessary for any company to have an online presence and a marketing company will also help you in doing these on the Internet, doing research on the Internet and determining the kinds of products that the targeted market segment is interested in.

2.    A marketing company can also help you in evaluating your product positioning. You can make a difference in any market you operate if you have the right product that people want to buy and the marketing company will give you a lot of suggestions on how to create products and services with the necessary features that people will value.

3.    A marketing company can also do search engine optimization services for you so as to make your websites the be visible to the search engines. The company is going to give you a lot of information on how to develop and create good content that will make your website to rank very well, giving you the reports on RSS submission, bookmarking, photo optimization, directory submission and many other things that are needed for a good search engine ranking.

4.    A market economy can also carry out social media marketing services for you. Social media marketing involves making your website to be popular in the Internet-based media and networking sites to promote your products and services. The marketing company knows everything about relationship building, and will help in making your website to be popular in different websites like Facebook and twitter. If this is done in a very good way, you may not even need to depend on the search engines traffic as majority of your visitors will be coming from those websites.

5.    Your business website creates an impression about your company. Therefore, you can take advantage of a marketing company in designing a good website for you. The marketing company has web designers who will help you in this area. They are always willing to help you in designing websites with good color schemes, navigation, tags and coding.

6.    A marketing company can also help you in reputation management, especially when you have crisis related to your products and services. The company will represent you before the public, being your voice and working in your interest.

7.    When you want to launch a new product, a marketing company will also help you to do the job giving you a lot of tips on how to distribute the products. During this process, the company can also do the groundwork for you to know if the products will be accepted by the public. This is good before you start full production.

You need to take advantage of the marketing company today because those are experts that can help you in getting your products to the doorstep of the consumers. It is not enough to have a high-quality product; another important thing is knowing how to get those products available to your prospective customers and making them acceptable.

Marketing Agency

The Chicago advertising agency is the ad agency dedicated to planning, creating and handling all the needs related to advertising or promoting your products and services. It is the ad agency which works independently, providing the point of view of an outsider to your effort in selling your products and services. The Chicago advertising agency can also handle overall branding and marketing strategies and sales promotions for you.

Experience

A wealth of experience is one important thing to look for in the Chicago advertising agency. The agency should have vast experience and diverse backgrounds with specialization in ideas which influence the growth of client’s businesses. The experience should make the agency to be smarter, faster, better and be more effective. This also means that the solutions provided by the Chicago advertising agency should be unique. If you are a businessman with brands, and have ambitious mandates, you should always work with ad agencies which share your values and sensibilities – relevance, humanity and a desire for contributing positively to your organization.

Online Advertising

It is also necessary for the Chicago advertising agency to provide online advertising. It is now a necessity for every business to maintain an online presence. In addition to having years of experience in general advertising, having experts in online advertising is a good thing for your business. The ad agency should be able to let you have a high Google ranking, whether you run a small business or a large business. You should deal with the Chicago advertising agency with the reputation for producing first-page search engine results for clients.

The Price

There are different companies offering advertising services in Chicago. This means that there are different prices offered for the same types of services, and you are likely to be confronted with many firms with different offers, but you should look for the Chicago advertising agency offering good services at affordable prices. Depending on the type of service you want, you may consider the agency providing combo services. For instance, for online advertising, the Chicago advertising agency may provide ad campaign production, catalog production and management and email marketing at a low price of more than 60% discount. That is a good deal, as you would be getting more for less.

The Quality

When looking for a Chicago advertising agency, you should have the quality as your priority instead of the price. You will have high quality from the agency which has the goal of making a positive impact on your audience. The agency will always be committed to communicating your message effectively. No matter the types of marketing goals you have, the agency will always be providing the necessary tools to deliver your message, thus influencing the behavior of your prospective customers.

Welcome to Chicago Marketing Agency

Welcome to our new site.  We will be providing marketing ideas for you to jump start your business.  The most effective way to get your business going is to employ an cost effective marketing strategy that fits your company needs and profile.  We are a Chicago Marketing Agency and we will show you how.